Because of the raw and organic nature of the cotton, it will not appear to be that absorbent at the beginning. This is why it is important to soak your towels as it helps speed up the process of breaking in the fibers.

To maximize the highly absorbent and incredibly soft nature inherent in your new hand loomed Turkish towels, we recommend “training” them with a one-time pre-soak in cold water for 24 hours.

For the thinner cotton towels like the Sultan, Petit carré, and all the Bamboo towels soak for 6 to 12 hours then simply hang on line to dry or use the dryer medium heat.

For daily care, machine wash in cool to tepid water about 30c to 40c.

Hang to dry or tumble dry on cool to medium.

Never use bleach or fabric softener.

Organic cotton textiles will become naturally softer with each wash! They really do!

Bleach breaks down the natural fibers with each use, reducing the strength and durability of the fabric.

Organic cotton and bamboo are naturally resistant to mold and mildew, due to its inherent anti-microbial properties.